Discover The Cultivist through the expert eyes of the world’s arts correspondents and publications.

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GG · MARCH 2016

Culture Girls
Marlies Verhoeven and Daisy Peat ran Sotheby's Preferred program for seven years before founding their own business - The Cultivist - the first global club for art lovers. The unusual success story of a unique but simple idea: not only collectors are welcome!

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VOGUE UK · 15 JANUARY 2016

11 Under-the-Radar Museums Around the Globe
Marlies Verhoeven and Daisy Peat ran Sotheby’s Preferred program for seven years before founding their own business - The Cultivist - the first global club for art lovers.

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VOGUE BRAZIL · JANUARY 2016

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NUVO · 16 NOVEMBER 2015

The Cultivist is a global arts club launched by Verhoeven and Daisy Peat this past June, offering front-of-line complimentary admissions to 100 museums...

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JAEGAR · 16 NOVEMBER 2015

Hit-List, five things that are inspiring us this week.

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GOOP · 11 NOVEMBER 2015

Gift Guide

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NET-A-PORTER · 15 OCTOBER 2015

A little insider help goes a long way when it comes to accessing hot-ticket shows. Enter The Cultivist, a global arts club whose annual membership offers a culture queue-jump and much more to boot...

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STATE · 15 OCTOBER 2015

Following Sotheby’s Preferred VIP programme comes another ‘unique’ global arts club, The Cultivist, co-founded by the same entrepreneurial, international duo, Marlies Verhoeven and Daisy Peat.

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LOS ANGELES TIMES · 8 OCTOBER 2015

In the dimly lit cellar of Hollywood’s membership-only Magic Castle, 20 or so art-adventure seekers gathered for cocktails and magic-inspired, experimental performance art by Glenn Kaino and Derek DelGaudio.

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HARPER'S BAZAR · NOVEMBER 2015

The Cultivist, a new global club with all the benefits of a concierge, has perfected the science of queue-jumping.

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VOGUE UK · OCTOBER 2015

On the eve of Frieze London, we celebrate to art world's trailblazers, from gallerists and artists to curators and collectors.

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GLAMURAMA · 10 SEPTEMBER 2015

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L'ECHO · SEPTEMBER 2015

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MODERN LUXURY DC · SEPTEMBER 2015

Formerly serving as VP and global director of loyalty marketing and founder of the Preferred program with Sotheby's New York, Verhoeven, along with her London counterpart, Daisy Peat, set out to break those boundaries with The Cultivist...

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MODERN LUXURY CS · SEPTEMBER 2015

Daisy Peat and Marlies Verhoeven, the world's only global arts club offers its members VIP access to 100 museums and galleries worldwide. ..

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ELLE · 27 AUGUST 2015

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ARTNET · 1 SEPTEMBER 2015

Verhoeven and Peat are the brilliant minds behind the latest buzzy art startup the Cultivist. The private club provides uniquely privileged art world access to members...

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II SOLE 24 ORE · 22 AUGUST 2015

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WWD · 12 AUGUST 2015

The Cultivist, offers up that network to a select group of applicants — after a careful vetting process — to gain access to museums, art fairs and events around the world.

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HARPER'S BAZAR · AUGUST 2015

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HANDELSBLATT · 11 AUGUST 2015

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THE TIMES · 10 AUGUST 2015

As art gallery membership schemes go, it is one of the most exclusive... The Cultivist, which launched in Britain last month, will offer “skip-the-line access” at more than 80 institutions, including ten British galleries and museums.

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THE NEWYORK TIMES · 5 AUGUST 2015

The women at the helm of The Cultivist, a members’-club-cum-concierge-service for art enthusiasts, are just the kind of people you would want to e-mail before taking a trip.

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FT · 2 AUGUST 2015

Marlies Verhoeven and Daisy Peat have been working together for six years running Sotheby's VIP programme and there seemed no end to the number of people wanting the service they could only offer to a limited few.

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FT · 8 JULY 2015

The Cultivist: the global art club launches. From queue jumping to behind-the-scenes tours the world over...

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THE ART NEWSPAPER · 2 JULY 2015

The Cultivist, a private members’ club offering “privileged access” to museums, art fairs, galleries and artists’ studios for £1,900 a year, officially launches in London tomorrow, 3 July.

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THE MIAMI HERALD · 26 JUNE2015

The Cultivist is launching a global arts club to provide members with privileged access to the art world, including Miami institutions like the Pérez Art Museum Miami

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CULTURED · JUNE 2015

This summer, Verhoeven and Peat are launching The Cultivist, a global arts club with nifty perks. For the annual fee of $2,500, members will be able to cut the line and bring three guests to every visit at 100 top art institutions worldwide.

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CONDÉ NAST TRAVELER · 23 JUNE 2015

Daisy Peat and co-founder Marlies Verhoeven, who met while working at Sotheby's, also want to help art lovers around the world experience culture by making it easier to gain access to museums and art fairs around the world—no more lines, no more velvet ropes...

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ROBB REPORT · JUNE 2015

Oscar Wilde once said, “The secret of life is in art.” If that is the case, the Cultivist, the first global art club, has it all figured out. The club was founded in March by Marlies Verhoeven and Daisy Peat ...

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ART REPORT · 4 JUNE 2015

The Cultivist, a new members-only club founded by ex-Sotheby's staffers Marlies Verhoeven and Daisy Peat, is a malleable, but vague, service that is designed to be “personalized."

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ART NEWS · 1 JUNE 2015

It’s not fair to call the entire art world a private club, but “clubby” is at least an accurate description of it, so much so that a sub-economy has sprung up in the last five years in order to provide outsiders with “access” to this apparently mysterious underworld.

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WSJ. · 30 MAY 2015

When Marlies Verhoeven and Daisy Peat worked at Sotheby’s, they fielded calls from new and aspiring collectors seeking private museum tours and auction previews. Many weren’t clients of the auction house, which gave the two women an idea…

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VOGUE · 8 MAY 2015

The launch of the week goes to exclusive art-world concierge service the Cultivist – theirs is the VIP of all VIP cards, ensuring entrance to the world’s top museums and a queue jump, naturally. Beg, steal or borrow one now…

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THE TELEGRAPH · 15 APRIL 2015

As anyone who has spent a summer break in, for instance, Florence and decided on the spur of the moment to visit the Uffizi will know, there are certain museums, not to mention blockbuster exhibitions, for which it is necessary to book well ahead…

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FT · 4 & 5 APRIL 2015

Two former Sotheby’s staff members — Marlies Verhoeven and Daisy Peat — are launching a new “global arts club” in June. Named The Cultivist, it will give members exclusive access to art fairs, priority entry to museums, private visits to collectors’ homes, artists’ studios and other events…

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Image: © Dawson, David/ Private Collection / Bridgeman Images